Loyalty program consultant in Hong Kong and APAC
An independent view of what your loyalty program really costs and returns, from someone who has run CRM and loyalty inside large consumer businesses.
In short
Many loyalty programs grow members without growing margin. The Loyalty Program Health Check models the program's real economics, shows which members and tiers create value, and gives you a redesign plan with numbers you can take to your board. It takes three to four weeks.
The questions it answers
Is the program paying for itself?
Earn, burn, liability and the cost of every active member.
Are the tiers working?
How members move between tiers, and where they stall or drop.
Which benefits matter?
Benefits and mechanics reviewed against what members actually value.
Who should we invest in?
Member segments by value, so rewards go where they change behaviour.
What did it really add?
Control-group measurement of incremental sales, not just redemptions.
What should change?
Tier, reward and segment changes, each with a business case.
Where I have done this before
Pegasus Airlines, 30M+ members
Ran CRM, data unification and segment strategy aligned with the loyalty program.
Koçtaş, home improvement retail
Worked on the loyalty program: analytics, segmentation and campaigns.
Teknosa and Samsung Electronics
CRM and customer analytics at Turkey's largest electronics retailer, then CRM and loyalty management at Samsung.
How to start
Bring the question your leadership keeps asking about the program. In a 20-minute call I will tell you how I would go about answering it and what data it needs.
See the Loyalty Program Health Check · For retail and consumer goods teams
Questions about loyalty consulting
What does a loyalty program consultant do?
Reviews what the program costs and returns, how members move between tiers, and which benefits members value, then recommends changes with a business case.
Is this for an existing program or a new one?
Both. For an existing program it is a health check. For a planned one I model the expected cost, budget and return before you launch.
How long does it take?
Three to four weeks.
What data do you need?
Member, transaction and earn-and-burn data. I work under NDA and can work inside your own environment.
Is your loyalty program paying for itself?
Twenty minutes is enough to see where I would look first.
Book a 20-minute call