I started in retail CRM in Istanbul in 2010 and spent the next twelve years running customer programmes inside large companies: home improvement, electronics retail, insurance, payments, an airline and consumer electronics.
In those roles I was the person accountable for the result. I built the segmentation and churn models, launched and ran loyalty programmes, led CRM platform implementations as business owner, and reported what it all added to revenue.
In 2022 I moved to Asia and started consulting. Today, through CX Studio HK, I work directly with brands in Asia, Europe and the US, from diagnosis through to execution.
I am also building Qlevo, an AI-native retention intelligence platform. It is a separate product from my consulting work.
Career
- 2022–nowCX Studio HKFounder and Principal Consultant. Started as ICXera in Shenzhen, now based in Hong Kong.
- 2021–2022SabancıDxHead of CRM, Customer Solutions and Sales Reporting. Built a B2B CRM function end to end and led a sales excellence programme.
- 2021Samsung ElectronicsCRM and Loyalty Manager.
- 2018–2021Pegasus AirlinesCustomer Experience, Insights and Analytics Manager. CRM for a 30M+ member base: data unification, CDP and segment strategy.
- 2017–2018BKMCRM Manager for BKM Express, Turkey's first digital wallet.
- 2015–2017AgeSACustomer Experience Management Project Leader in pensions and life insurance.
- 2013–2015TeknosaCRM, Business Development and Customer Analytics Supervisor at Turkey's largest electronics retailer.
- 2010–2012KoçtaşCRM, Loyalty and Business Development Specialist.
Credentials
- Klaviyo Advisor Partner
- Klaviyo Practitioner and Strategist certificates
- Microsoft Dynamics 365 (Sales, Customer Service, Marketing) and SAS implementations as business owner
- Works in English and Turkish
Let's talk
Twenty minutes, no preparation needed. I will tell you honestly where I would look first.
Book a 20-minute call