Ecommerce email marketing consultant in Hong Kong
Email marketing planned, written and built by a retention strategist. For ecommerce and subscription brands that want customers to buy again.
In short
I plan, write, design and build email marketing for ecommerce and subscription brands, in Klaviyo. The aim is repeat purchase, not more sends: every flow and campaign is measured for the incremental revenue it adds.
What I do
Email strategy
Who to email, how often and with what, decided from your order and customer data.
Automated flows
Welcome, abandoned cart, browse abandonment, post-purchase, replenishment and win-back.
Campaign calendar
A calendar tied to segments and margins rather than to the next discount.
Segmentation
Value, lifecycle stage and behaviour segments that decide who gets what, and who gets nothing.
Copy and design
Emails written and designed for your brand, ready to send.
Measurement
The incremental revenue of each flow and campaign, plus retention and repeat rate, tested against control groups.
Email as a retention channel
Opens, clicks and attributed revenue say little about whether customers came back because of an email.
I start from your data: who buys again, who leaves and when. Then I build the emails that analysis supports, and measure them against a control group.
Those results keep the work improving month after month, and give you commercial insight into what your customers respond to.
How I work
For hands-on work I use Klaviyo, on Shopify or WooCommerce. I am a Klaviyo Advisor Partner with the Practitioner and Strategist certificates.
I work on site in Hong Kong and Shenzhen, hybrid across the rest of APAC, and remotely with brands elsewhere.
Start with a Retention Diagnostic if you want to know where the revenue is before building anything. Choose the Rapid Impact Plan if you want it found and fixed in 90 days. For ongoing work, see Fractional Head of CRM.
Questions about email marketing work
Do you write and design the emails?
Yes. Copy and design are included, along with strategy, segmentation and the build itself.
Which email platform do you use?
Klaviyo for hands-on work, on Shopify or WooCommerce, in accounts that are already live. Analysis and strategy work on any platform.
How do we start?
With a 20-minute call. The usual first step is a Retention Diagnostic of two to three weeks, so you see real findings before committing to more.
What does it cost?
It depends on scope. I first review your current setup, then price the work on what needs adding or improving and on your monthly volume, such as the number of campaigns and flows. You receive a fixed price for a defined piece of work.
Want a second opinion on your email marketing?
Book 20 minutes. I will tell you where I would look first.
Book a 20-minute call